Mr. Steven Ross, Executive Vice-President, Individual Insurance and Annuities for La Capitale, is pleased to announce the following appointments.

Raymond Rivest, BComm., C.L.U., F. Pl.
Vice-President, Distribution – General Agent Channel


Raymond Rivest comes with extensive industry experience and an impressive knowledge of the insurance market, and is now responsible for implementing La Capitale’s strategic business development plan across key networks of general agents on national level.


Eli Pichelli, M.B.A., C.L.U.
Vice-President, Sales & Marketing – Penncorp Career Channel


With close to 30 years’ experience in the financial services field, Eli Pichelli is well placed to manage Penncorp’s Pan-Canadian network of exclusive career agents and oversee the company’s marketing, communications and sales support team.


Lynn Grenier-Lew, FSA, FCIA, MAAA
Vice-President, Operations – Penncorp


Renowned for her great professionalism and versatility, Lynn Grenier-Lew has some 20 years’ experience in the Canadian and U.S. insurance industries, with 15 of these spent in management positions. Ms. Grenier-Lew is responsible for managing Penncorp’s operations across Canada.


Éric Marcoux, FSA, FCIA
Vice-President, Operations and Sales – Public Sector


Éric Marcoux joined La Capitale in 1995 and worked through a number of management positions before being appointed to his current position. Mr. Marcoux’s reputation is reinforced by his leadership and dynamic, results-driven approach. His main duties include developing the public sector market in Quebec.



La Capitale is a rapidly growing financial group that provides a complete range of life, health, and property and casualty insurance products to its clients and offers comprehensive savings, investment and mortgage solutions.

One of Canada’s leading specialty disability insurance providers, Penncorp joined the La Capitale family in December 2006. This new acquisition brings La Capitale Financial Group a firm Canada-wide presence.